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Emma Bridgewater: Streamlining Employee Engagement

Emma Bridgewater launches recognition, reward and benefits with Rippl.

About Emma Bridgewater

Known for their classic and modern pottery, Emma Bridgewater is a leading British ceramics manufacturer and a proudly certified B Corp organisation. Founded in Stoke-on-Trent, Emma Bridgewater’s expanding collection of homeware and lifestyle products has remained family-owned since 1984. With a growing workforce of over 400 employees, the ‘My EB’ platform streamlines recognition, reward and benefits to the brilliant people behind the Emma Bridgewater brand.

Key facts

Industry: Retail
Number of employees: 420
Geography: UK

Scaling and streamlining engagement.

Looking to better connect and empower the teams dispersed across their 7 UK locations, Emma Bridgewater were seeking a solution that streamlined existing HR processes, championed an exceptional recognition and reward culture, and elevated their benefits offer. Crucially, they needed to leverage mobile technology to engage frontline employees.

Whilst they already delivered engagement and communications via a colleague Facebook group, managing this was manual and time-consuming and didn’t reflect an established recognition and reward programme. Additionally, their benefits offer was limited and not easily accessible.

Emma Bridgewater wanted to reimagine their People experience with a platform that streamlined everything into the pockets of their frontline and office staff. Partnering with Rippl, the ‘My EB’ recognition, reward and benefits platform launched in September 2023.

‘My EB’.

Through close collaboration and ideation workshops, Rippl designed and delivered a personalised blend of features to create the ‘My EB’ desktop and mobile app:

  • Social timeline. Within an exclusively branded platform that centralises updates, recognitions and news, enabling peers to react and comment in a digital community that feels like home.
  • Recognition. Every triumph big and small is celebrated with branded digital recognition cards that can be delivered either privately or publicly by both managers and peers to celebrate a colleague. Plus, clever automations ensure no long-service milestone or employee birthday is ever missed.
  • Reward. Managers can pair recognitions with optional digital reward points for employees to redeem within the in-platform discounted voucher catalogue, choosing from over 700 retail, hospitality and travel brands. Reward is further elevated by competitions including staff prize draws.
  • Benefits. A dedicated hub streamlines Emma Bridgewater’s existing benefits extended with a bespoke blend of perks from Rippl’s Benefits Catalogue, including cinema and film savings, discounted gym memberships, Cycle to Work Scheme, private healthcare and much more, accessible 27/4 wherever employees are.
  • ‘InfoHub’. A learning zone hosting the company handbook, staff policies, health and wellbeing initiatives as well as strategies aligned to Emma Bridgewater’s People Plan roadmap.
  • News. Weekly updates and news from the business keeps teams engaged and up to date.
  • Community groups. Dedicated safe spaces support, educate and empower Emma Bridgewater’s community groups including Mental Health, LGBTQ+, D&I Champions and Menopause Awareness.
  • Polls. In-platform live polling opportunities amplify employee voices across the business.
  • Reporting. Live data dashboard provides real-time insights around programme adoption and engagement.
Initial success.

In its first 6 weeks, ‘My EB’ evidenced elevated and multi-dimensional engagement:

  • 84% of employees registered on the platform.
  • 75% active programme engagement rate.
  • 100+ recognitions sent.
  • 1,585 social timeline reactions and comments.
  • £6,790 spent in the discounted voucher catalogue, with over £300 employee savings.
  • 41 birthdays and 11 long-service milestones celebrated.
  • 280 poll responses.
  • 84%
    employee registration rate
  • 75%
    active employee engagement rate
  • £6,790
    spent on discounted vouchers
  • 1,965
    platform interactions
We’ve already seen high levels of engagement across the business with non-management colleagues displaying confidence in recognising other colleagues and teams which is a real development for the business. One of our challenges is to remove barriers and reduce silo working, and through My EB we’re already seeing great recognition across departments which is helping to connect employees and improve their understanding and appreciation of other colleagues and their achievements.
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