Join our team.

• Remote-first (UK-based only)
• £30,000 base salary | £50,000 OTE

We’re a lean, remote team with big ambitions. As Sales Development Representative (SDR), you’ll play a pivotal role in shaping how we generate, qualify and convert B2B leads into long-lasting, high-value customer relationships. Sitting at the intersection between Sales and Marketing, you’ll help drive a steady stream of qualified opportunities into the pipeline – and bring sharp thinking, tools expertise and energy to our overall go-to-market approach.

• Experience in B2B SaaS sales – ideally with employee experience, engagement or benefits tech
• A proven track record of successfully prospecting outbound and generating qualified enterprise leads
• Confident communicator, especially with senior stakeholders – resilient and persistent when managing objections and rejections
• A natural problem solver who stays curious and embraces continuous learning
• Highly skilled with CRMs and sales tools – you live in HubSpot (or similar), automate smartly, and crunch data to unlock better results
• Proactive with AI tools and automations – whether it’s streamlining outreach or analysing patterns, AI is part of your workflow
• Able to work independently within a fast-paced, remote environment while remaining collaborative, supportive and team-first

What would success look like?

Rippl follows a strategy model where everybody’s actions roll up to the bigger picture – so it’s important we make it clear what’s expected of our sales team. Success metrics for this role would include:

• 80+ high-quality outbound touchpoints per day (across a variety of channels like email, phone and LinkedIn)
• Generate an email open rate of at least 20%
• Consistently schedule 15+ qualified meetings booked with target enterprise accounts per month
• Maintaining a CRM that is consistently up-to-date following our processes and workflows

• Proactively identify and pursue new sales opportunities with mid-market and enterprise-level organisations — identifying key stakeholders, building contact strategies and driving first conversations
• Lead prospecting efforts across multiple channels (phone, email, social, video) to spark interest and engagement with senior decision-makers in People, HR and Reward roles
• Own and build outbound campaigns end to end – supported by tools like HubSpot, Apollo, LinkedIn Sales Navigator and Lusha – to generate a consistent flow of high-quality leads
• Leverage AI to create time-saving workflows, accelerate learning and uncover new GTM opportunities – we use AI in everything from lead scoring to personalisation
• Qualify inbound leads using best-practice frameworks and deliver a steady pipeline of meetings for our senior sales team
• Collaborate with the Marketing team to close gaps in messaging, improve lead quality, and feed insights back into campaigns
• Track and report on key outreach metrics and support continuous improvement across our sales motion
• Opportunity to expand into discovery calls or deal support based on performance and career interests

• £30k base salary, £50k OTE – results are recognised and rewarded (as you’d expect from a recognition business!)
• Fully remote working – with the flexibility in your working day hours
• 27 days holiday + bank holidays, so you can recharge properly
• Access to hundreds of retail discounts, discounted gym memberships and access to a 24/7 virtual GP and EAP
• Work-based pension scheme, cycle scheme and eye test vouchers
• A kind, curious and motivated team that values openness, collaboration and fun

Don’t tick every box? That’s OK – if you’re excited about what we do and feel you’d thrive in this role, we want to hear from you.

Rippl is an equal opportunity employer. We actively encourage applications from all backgrounds, communities, and industries.