-
-
Discover how 'BHXProudPerks' bridges the deskless divide by engaging and valuing frontline teams.
-
Learn how the iconic UK pottery manufacturer enhances engagement and connection for deskless teams.
-
Dive into how the global 'B-Hive' programme reduces turnover in engaged users by 50%.
-
There's plenty more customer success stories to explore - go and take a look!
CONSTRUCTION INTEL
Employee Engagement in Construction.
One of the world’s largest employers, the construction industry forms the backbone of global infrastructure and contributes significantly to our economy. From residential housing to large-scale commercial and civil projects, the sector supports millions of jobs across many trades. Yet despite its critical role, construction faces deep-rooted challenges when it comes to engaging, rewarding and retaining its majority frontline workforce. Despite 2023 research suggesting construction employees have an Engagement Index Score of 77%, in comparison to an average of 71% across the other sectors, 37% of workers say their employee experience is worse now than pre-Covid, as two-thirds (64%) of businesses haven’t resumed investment in engagement, wellbeing and reward initiatives since the pandemic.
Undervalued employee wellbeing, traditionally rigid workplace, and frequent communication breakdowns have all contributed to disengagement, and overcoming these barriers is now essential to building a motivated, loyal and future-ready workforce.
Why employee engagement is important in Construction.
- Deskless, frontline majority teams. With 80% of construction workers operating on-site rather than behind desks, the operational and dispersed nature of the industry presents a significant challenge in keeping teams informed, connected and engaged. Poor and inconsistent communication paths, limited access to real-time updates, and minimal visibility of wider company culture and community all compound this disconnect – particularly among older generations of workers who may be less comfortable with new technologies. As digital tools become critical to enabling workforce engagement, it’s essential for sector employers to adopt modern, accessible solutions that bridge and restore this deskless divide.
- Rigid culture. The construction sector often shies away from fostering an environment built upon recognition and feedback. Within a traditionally results-driven culture, less emphasis is placed on recognising everyday wins or rewarding long-term contributions. This fuels disengagement for colleagues who already operate in high-pressure environments but often feel out of sight, and out of mind.
- Undervalued wellbeing and mental health. The CIOB 2025 data shows overwhelming 94% of industry colleagues report having felt stressed in the past year, with 83% experiencing anxiety and 60% dealing with depression. Despite this, only 56% of workers say their organisation has a mental health policy in place. The stigma around mental wellbeing, combined with the physically demanding nature of the work, means support systems too often fall short.
- Diverse, multi-generational workforce. Construction teams are often made up of individuals spanning a wide range of ages, backgrounds and skill levels. While this diversity brings valuable perspective, it can also create complexity for employers to align communication, rewards and benefits to changing expectations. A one-size-fits-all approach no longer works. Employers need inclusive strategies that consider the needs of both long-standing, experienced workers and their newer, tech-savvy colleagues.
80%
of the construction workforce is deskless.
1 in 3
employees say their workplace experience has worsened since Covid.
64%
of employers have paused investment in wellbeing, engagement and rewards.
GUIDE
The State of the Deskless Workforce: 2025 Report
Collating key market research and insights, explore the workplace barriers continuing to grow the deskless divide and practical ways to actively address these in 2025 and beyond, so every person feels seen, heard and valued – from head office to the frontline.
How we improve employee engagement in Construction
LIMITLESS CONNECTION
Uniting frontline teams from their pockets
Personalised recognition, rewards, benefits and engagement built into your very own branded app. With no reliance on a corporate device or login, employees stay connected and engaged from their own devices 24/7, with everything all under one roof.
MAKING EVERY PERSON MATTER
Prioritising colleague wellbeing
Personalised employee benefits and perks to make a real difference to your people both in- and outside of work. Enhance financial wellbeing through retail, travel and leisure discounts and savings, promote physical health through medical and gym benefits, and prioritise mental wellbeing through a dedicated hub of resources, tools and access to services of your choice. View our full Benefits Catalogue here.
CONSISTENT AND VISIBLE
Unified culture
Streamline news, resources, rewards and recognition into a central social timeline accessible by all. Whether colleagues are based in head office or out on-site, everyone stays informed and engaged in real time in one unified space making it easy to celebrate wins, share important information and champion transparency across your entire workforce. Communication and culture is strengthened to ensure every employee feels seen, heard, and valued.
THE POWER OF PERSONAL
Customisable programmes
Take advantage of tailored tools to customise your benefits, rewards, competitions and incentives in line with what truly matters to your teams. Whether it’s seasonal challenges, department-led rewards, or personal wellbeing perks, switch modules on/off throughout the year to align with your business objectives and workforce needs to engagement stays relevant, timely, and inclusive to everyone.
RIPPL
Revolutionise your employee engagement strategy with Rippl
Unify, empower and reward your teams, wherever they are with Rippl. Get in touch to chat through your unique business requirements, or instantly book a 30-minute platform demo to suit you.
Multi-dimensional employee engagement, made easy
Personalised engagement
Your very own fully-branded desktop and mobile engagement app, streamlining recognition, rewards, benefits and more into employee’s pockets.
Flexible tools
Your employees’ needs don’t stand still, so neither do we. Rippl’s features are fully customisable to be switched on/off to evolve your programme with changing priorities over time.
Global reach
Just like industry employees, Rippl’s recognition and reward reaches all over the globe, plus is available in multi-currencies to deliver consistent and scalable engagement.
Customised benefits
Employee benefits built to champion each pillar of employee wellbeing, including discounts and savings. Bring your own benefits or tailor your offer from Rippl’s extensive Benefits Catalogue.
Dynamic feedback
Instant polls, long-form surveys and an Idea Management Hub amplifies voices and inspires innovations from every level, particularly from operational teams working on the ground.
Real-time reporting
Track and optimise every dimension of your programme through real-time data insights in Rippl’s Reporting Hub, from registration and adoption to maximising retention.
Book a Demo
Employee engagement case studies
Dyno-Rod: Engaging and rewarding a UK-wide franchise network.
Launched in 2024, the Orange Moment platform streamlines recognition, rewards, benefits and wider engagement into the pockets of Dyno-Rod’s 1,200 engineers across their UK-wide franchise network.
Emma Bridgewater: Streamlining engagement to frontline teams.
Looking to reimagine their People experience with a platform that streamlined everything into the pockets of their frontline and office staff, the ‘My EB’ recognition, reward and benefits app launched in September 2023.
Birmingham Airport: Connecting frontline teams with recognition, rewards and benefits.
With an operationally focused workforce, Birmingham Airport wanted to better value and reward their frontline teams, and launched BHXProudPerks to deliver multi-dimensional engagement into employees’ pockets.
Frequently asked questions
Employee engagement is vital in the construction industry, where operational, deskless teams dominate the workforce. With crews spread across sites and generations, poor communication, limited recognition, and overlooked wellbeing often lead to disengagement. Nearly 97% of workers report stress, yet just over half say their employer offers mental health support. To retain and motivate talent, employers must foster inclusive cultures, embrace accessible digital tools, and prioritise meaningful communication, recognition, and wellbeing support across all levels.
Rippl supports frontline teams by bringing personalised recognition, rewards, benefits, and engagement tools together in one easy-to-use, fully branded app. Designed specifically for the deskless workforce, it requires no corporate login or device, allowing employees to stay connected, informed, and appreciated from their own phones – anytime, anywhere.
Not a problem! Rippl’s mobile app supports employees with both corporate and non-corporate devices and email addresses. That’s why it’s perfect for frontline teams who don’t have access to company smartphones – they can simply set up their own login to receive connection, engagement and perks around the clock to their own device.
Set to your rewards budget, managers distribute reward points to elevate recognition that one step further. All rewards are instantly delivered to employees’ in-platform digital wallets for them to redeem against 300+ retail, travel, hospitality and leisure brands. Plus, any unredeemed rewards are refunded back to you.
We understand every workforce is brilliantly unique. That’s why Rippl can be used for teams with as little as 500 employees, all the way up to 10,000+. Chat to us about pricing based on your workforce size.
Yes! We pride ourselves on providing a platform with global reach, so our customers can deliver a consistent experience to their people. Read our existing case studies here.
Using Rippl, our customers build tailored and bespoke benefits packages that reflect the unique needs of their workforce. You can host your existing perks within your in-platform benefits hub, or tailor additional benefits into your offer from our extensive catalogue.
Yes! Our Communications & Engagement expert team are on-hand to support each of our customers launch and maintain the success of their programme through bespoke additional support. Chat to us to find out more information on our Launch and Ongoing Essentials packages.
Rippl
Ready to talk about employee engagement?
Chat with us to explore how Rippl can revolutionise your people experience so every employee feels valued, inspired and rewarded.
Read more about employee engagement
Mind the Gap: Bridging the Deskless Divide for Frontline Employees
3 minute read
Discover industry stats as the deskless divide widens for employers with majority frontline workforces – and how to tackle this.
How to improve employee engagement
3 minute read
We provide some top tips on ways that you can look to improve employee engagement.
5 challenges for engaging distributed teams
3 minute read
Sharing solutions for organisations who have challenges engaging their distributed workforces.
5 Ways to Maximise Your Reward Budget in 2025
3 minute read
Discover 5 ways to ensure your employee reward budget is maximised, goes further, and evidences ROI to be secured again for next year.