INDUSTRY INTEL
5 Ways to Maximise Your Reward Budget in 2025.

As we move into the second half of 2025, many HR and Reward leaders face a familiar challenge: ensuring that unused budget doesn’t go to waste (or worse, become a reason for reduced budgets next year).
Your reward pot isn’t just a line item on your department expenses. When leveraged strategically, it’s a powerful tool behind driving engagement, boosting motivation and retaining your colleagues – all of which should evidence measurable return on investment to budget holders.
So, as we approach the halfway mark of 2025, we share some helpful tips for ensuring your reward budget is maximised, goes further, and is evidenced in its ROI to be secured again for next year.
Whether you already have a reward platform in place, or are considering how to better structure your reward strategy, here are 5 ways to make the most of what you’ve got left in the tank for the rest of the year, plus some helpful tips on what features to look for if you are considering implementing a platform provider.
1. Leverage awareness of seasonal and cultural dates.
As the year rolls on, there are plenty of key calendar dates upcoming, from the Summer Holidays to Black Friday and (dare we say it!) into the festive season, that naturally offer moments for recognition and reward. These events are ideal to reinvigorate employee engagement, and they create built-in opportunities to communicate offers and distribute perks. Hand-picking particular dates that align closely with your business values and workforce demographics gives managers and leaders a great opportunity to introduce team-, department- or even company-wide rewards – whether it’s putti
Strategic reward leaders understand that recognition means more when it feels timely and relevant. Hand-picking particular cultural or seasonal dates that align closely with your business values and workforce demographics increases perceived value and makes reward feel personal, not transactional. Encourage your managers to plan ‘theme-led’ recognition moments ahead of these dates to encourage timely and meaningful reward redemption – otherwise, reward budget risks going unused and unappreciated.
With Rippl: Tap into key calendar dates with timely nudges and internal comms campaigns. We support your team leaders with platform reminders and push notifications to build excitement around our seasonal retailer discounts, so colleagues use and enjoy their reward points.

2. Align with performance reviews.
Upcoming mid-year and quarterly reviews are pivotal points in the employee lifecycle. Colleagues expect feedback and look to understand how their contribution has not only performed, but been seen and valued. It’s a prime opportunity to connect reward budgets with performance in a tangible way, reinforcing progress and motivating future performance.
Rather than treating recognition as an isolated or sporadic event, embed this within your cyclical review process. It not only helps engage managers in the broader reward strategy but also enables them to celebrate both effort and outcome in real-time.
With Rippl: Easily link your reward budget into your review cycle, whether you want to reward top performers, recognise specific values and behaviours, or celebrate specific groups and teams, managers can seamlessly distribute points instantly into colleagues’ wallets in just a couple of clicks.

3. Get creative with competitions.
Incentivising engagement doesn’t always have to come from top-down recognition. Designing and delivering some creative competitions drives excitement, engagement and motivation, whilst making spending a remaining reward pot a lot more fun.
Reward gamification can substantially increase engagement, and whilst often only adopted for sales teams, this can be applied at a business-wide level. When done right, competitions can be set up to align with business priorities while boosting visibility and excitement around your total reward offering. Experiment with different entry levels and prize tiers to boost reward distribution and redemption.
With Rippl: Built-in competition tools such as Rippl’s Spin to Win feature alongside deck-based challenges help you host customised, configurable competitions throughout the year that make reward distribution smooth and simple. From daily engagement boosters to themed summer competitions, maximise your reward budget whilst keeping things light and fun.

4. Empower managers with ‘mini’ reward campaigns.
While HR may design the framework, it’s managers and team leads who ensure recognition and reward become part of the everyday employee experience. Empowering them with targeted, seasonal incentives can not only drive better usage of your reward budget but also reinforce a culture of appreciation all year round.
The most effective recognition is timely, specific and peer-aligned – and managers are key to enabling this. But it doesn’t happen without intentional structure. Seasonal ‘bursts’ with mini campaign opportunities give managers a fresh reason to engage with recognition tools and help build behaviours that are longer lasting.
With Rippl: Set up manager-led recognition initiatives – think ‘Recognition Fridays’ or team-specific spotlight campaigns. These help distribute smaller point amounts more broadly and frequently — keeping everyone feeling seen and appreciated, whilst you monitor reward distribution and redemption in real-time reporting dashboards.

5. Highlight achievement through internal awards.
When you really want to go big, few tactics are more impactful than a structured award campaign. These moments of high recognition give shape to the wider recognition culture and let your people know that exceptional effort truly stands out.
Employee awards make the invisible visible. They shine a light on great work, reinforce your organisational values and give your wider workforce examples of success to emulate. More importantly, they reframe annual or mid-year recognition as something proactive, rather than passive. Plus, with an elevated reward tactic comes elevated reward opportunities to celebrate great work with large and small prizes.
With Rippl: We make award schemes easy to launch and manage, from creating personalised categories to showcasing nominations on your social timeline, and celebrating winners in your very own Hall of Fame. Align your campaign to your company values, mid-year reviews or standout summer successes.

Curious to explore the Rippl effect?
Whether you have a fully-fledged rewards strategy or are just starting to explore how to use your budget more effectively, there’s still plenty of time to make an impact in 2025.
Rippl’s purpose is to unify deskless and decentralised workforces through meaningful employee engagement so every person feels they matter. We have over 20 years’ experience in enabling just this for leading UK and global businesses through a customised blend of recognition, rewards and benefits. Book a 30-minute slot to discover the Rippl effect as we take you on a platform tour of:
- How Rippl can be tailored to your unique business geography, needs and culture
- Our extensive feature suite including multi-level recognition, dynamic reward options, benefits dashboard and wider engagement features
- Desktop and mobile app customisation and branding capability
- Real-time data and analytics reporting to evidence impact and drive strategic decisions
