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AEROSPACE INTEL
Employee Engagement in Aerospace and Aviation
Aerospace and aviation is one of the most rapidly growing transportation sectors, employing nearly 87 million jobs worldwide. The industry not only provides employment within airlines and airports, but generates jobs through goods and services transport. During the COVID-19 pandemic, it was also one of the hardest hit, with two decades of growth predicted to have been erased in just a few months due to global restrictions on non-essential trips.
As the industry has emerged in its recovery, aerospace and aviation employers still face key challenges with engaging and retaining their teams which keep our world turning. These barriers have led morale and satisfaction levels to decline, whilst turnover rates are on the rise. So, where are the gaps in employee engagement and how can businesses address these to create a workplace where every person matters and is empowered to thrive?
Let’s dive in.
Why employee engagement is important in Aerospace and Aviation
- Deskless, operationally-focused teams. With 85% of an airline’s workforce made up of frontline staff, the dispersed nature of aerospace teams presents a key barrier to effectively connecting and empowering them. This is a challenge commonly faced by industries with a deskless majority. With 1 in 3 frontline employees reporting they don’t have access to the right technology to effectively do their jobs, it’s time employers adopted modernised approaches to breaking down the barriers to communication and engagement.
- High turnover. In its emergence from the pandemic, the aerospace and aviation industry has seen staff turnover rates rise significantly, increasing to as high as 50% in 2023 across ground handling teams. In a demanding environment with fast-paced roles, decline in employee satisfaction and wellbeing at work has led to a leaky talent bucket.
- Increasing demand for compensation. Accelerated by trade unions, employee demand for better compensation and financial remuneration has increased, placing pressure on HR teams already facing limited budgets. Employees seek enhanced pay and better well-rounded perks which support their wellbeing and incentivise them to remain within the business.
85%
of industry employees operate in frontline, deskless roles.
50%
Turnover is as high as 50% in operational roles across aviation and aerospace.
1 in 3
employees don’t have access to the right technology to empower them at work.
How we improve employee engagement in aerospace and aviation
LIMITLESS CONNECTION
Meaningful engagement from employees’ pockets
Multi-dimension engagement, built into your very own branded app, available on iOS, Android and desktop. With no need for a corporate email address, employees are kept connected and engaged from their own devices, alongside 24/7 access to recognition, rewards, benefits and wider engagement features all under one roof. Frontline heroes and operational teams are inspired, connected and rewarded for their work.
MAKING EVERY PERSON MATTER
Multi-level recognition
Ensure your frontline, deskless employees feel like they matter with a multi-level and meaningful culture of recognition. Triumphs big and small can be recognised by both managers and peers with personalised touches to go the extra mile. Operational teams are brought closer to the business’ culture and purpose with values-led recognition contextualising every employees’ contribution to this. Service milestones and birthdays are automated, whilst award nomination campaigns celebrate the business’ shining stars on a dedicated winner’s wall.
PRIORITISING FINANCIAL WELLBEING
Enhanced perks and benefits
Elevate your compensation package with meaningful employee benefits and perks that make a real difference to your people both in- and outside of work. Financial remuneration is enhanced through retail, travel and leisure discounts, savings on car and bicycle purchases, medical and health benefits, and flexible pay options. From savings on their daily commute and weekly shop to access to financial support services, employees take advantage of a perks package that supports each corner of their financial wellbeing, plus other great benefits.
AMPLIFY EVERY VOICE
Dynamic feedback loops
Build and maintain an engaged and empowered workplace with dynamic feedback loops which amplify voices at every level. From live polls and pulse surveys which regularly assess multiple aspects of the employee experience, to in-depth annual engagement surveys, keep your finger on the pulse with what’s working well and key areas for improvement with Rippl’s feedback features.
Rippl
Improve Your Employee Engagement with Rippl
See how Rippl can improve your employee engagement . Get in touch to find out more or book a Rippl platform demo today!
Employee engagement made easy
Personalised engagement
Recognition, rewards and benefits in your very own branded employee engagement app, available in the iOS/Android store.
Flexible tools
Customisable features, such as comms and feedback tools, that can be switched on/off in line with your People needs.
Global reach
Global recognition and reward catalogues and multi-currencies to deliver a consistent experience and at scale.
Customised benefits
Tailored benefits to champion each pillar of employee wellbeing, including discounts and savings.
Dynamic feedback
Instant polls, long-form surveys and a dedicated Ideas Hub amplifies voices and innovations from every level.
Real-time reporting
Track and optimise every dimension of your programme through real-time data insights in Rippl’s Reporting Hub.
Employee engagement case studies
Asda: Delivering multi-dimensional engagement to store colleagues.
Partnering with Rippl in 2013, ‘Asda Stars’ delivers multi-dimensional engagement under one streamlined platform, placing recognition, reward and benefits in the pockets of their frontline teams across the UK.
bp: Creating ‘Smiles’ for their store teams through recognition, rewards and incentives.
Prioritising a culture of recognition and reward, bp pivoted their offline approach to connect, value and empower the people behind their service station stores across the UK through the ‘Smile’ platform.
Mercedes-Benz Vans: Connecting, recognising and rewarding their UK dealer network
Looking to meaningfully connect and reward the retail teams behind their UK-wide dealer group, the ‘Van Stars’ platform shares and celebrates colleagues’ wins from their pockets.
Frequently asked questions
With 85% of the industry’s workforce represented by frontline teams and nearly 1 in 3 employees facing technology access challenges, modern approaches are essential for bridging existing communication gaps and empowering sector employees with a supported and engaged experience at work. Plus, as the industry faces increasing turnover rates, which have escalated to as high as 50% for those in ground handling roles, the need to improve employee satisfaction and wellbeing has never been more important.
We’re proud to support a number of leading players in the aerospace and aviation sector, including Birmingham Airport, Bristol Airport and easyJet.
Not a problem! Rippl’s mobile app supports employees with both corporate and non-corporate devices and email addresses. That’s why it’s perfect for frontline teams who don’t have access to company smartphones – they can simply set up their own login to receive connection, engagement and perks around the clock to their own device.
Set to your rewards budget, managers distribute reward points to elevate recognition that one step further. All rewards are instantly delivered to employees’ in-platform digital wallets for them to redeem against 300+ retail, travel, hospitality and leisure brands. Plus, any unredeemed rewards are refunded back to you.
We understand every workforce is brilliantly unique. That’s why Rippl can be used for teams with as little as 500 employees, all the way up to 10,000+. Chat to us about pricing based on your workforce size.
Yes! We pride ourselves on providing a platform with global reach, so our customers can deliver a consistent experience to their people. Read our existing case studies here.
Using Rippl, our customers build tailored and bespoke benefits packages that reflect the unique needs of their workforce. You can host your existing perks within your in-platform benefits hub, or tailor additional benefits into your offer from our extensive catalogue.
Yes! Our Communications & Engagement expert team are on-hand to support each of our customers launch and maintain the success of their programme through bespoke additional support. Chat to us to find out more information on our Launch and Ongoing Essentials packages.
Rippl
Ready to talk about employee engagement?
Chat with us to explore how Rippl can revolutionise your people experience so every employee feels valued, inspired and rewarded.
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