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RETAIL INTEL
Employee Engagement in Retail
Across the globe, countless teams keep the fast-paced world of Retail turning. From clothing and accessories, to home goods and technology, to groceries and personal care products, they are the people who connect consumers with our well-known household brands.
However, in its recovery from the pandemic, the Retail industry has faced overcoming multiple challenges across store closures, supply chain disruptions and shifting consumer behaviour. This has only magnified the workforce engagement gaps across the sector, with employee morale and satisfaction continuing to decline and turnover rates increasing.
At Rippl, we’re here to ensure every employee, from remote workers to frontline heroes, feels they truly matter. So, we’re here to delve into how Retail employers can proactively bridge the gaps in their employee experience strategies to create a connected, inspired and rewarding workplace for all.
Why employee engagement is important in Retail
Latest figures show more than half of retail employees will leave their role within a year. With the average turnover rate for sector employees at 57.3% in the UK and 60.5% in the US, this is substantially higher than average rates across all industries. So, what are the factors contributing to an unhappy, disengaged workforce?
- Deskless, hard-to-reach teams. By nature, frontline employees within the Retail industry are rarely provided access to a corporate device, making employees hard to reach and engage due to minimal communication routes. Plus, with diverse shift patterns, maintaining connection with every team member is challenging – leading over a third (34%) of employees to feel disconnected from their company.
- Fast-paced, demanding shift patterns. Often, Retail employees face demanding environments with unpredictable shift patterns, alongside typically lower pay. As a result, the health and wellbeing of teams can suffer, with poor financial remuneration and little focus placed on total rewards packages from employers.
- ‘Revolving door’ industry. Significantly higher turnover rates along with poor employee satisfaction is causing the Retail sector to become a ‘revolving door’ industry, with 41% of teams reporting to ‘hardly ever’ look forward to going into work. Lack of recognition, appreciation and feedback opportunities leave employees feeling unseen and unheard, looking for their next opportunity.
- Disengagement and disconnection. Many employees lack purpose and motivation in their roles, particularly magnified in emerging talent generations with over a quarter of Millennial employees not feeling empowered in their roles. Particularly in the Retail environment, incentivisation is key to enhancing team morale and productivity.
34%
of retail employees feel disconnected from their company.
41%
of industry teams hardly ever look forward to going to work.
50%
of retail employees will look to leave their role within the next year.
How we improve employee engagement in Retail
ENGAGEMENT AROUND THE CLOCK
Connect employees wherever they are
Your very own employee engagement app, branded exclusively to your business, available on iOS, Android and desktop to empower teams wherever they are. With no need for a corporate email address, Rippl inspires, connects and rewards frontline employees from their pockets, streamlining all engagement features under one roof.
COMPETITIVE BENEFITS AND PERKS
Your people’s wellbeing, prioritised
Your benefits hub champions each pillar of employees’ health and wellbeing and is tailored to their unique needs. Plus, you can extend your existing offer with add-ons from Rippl’s extensive Benefits Catalogue, including enhanced financial remuneration options, to provide a competitive perks package to empower and retain talent.
A REAL CULTURE OF RECOGNITION
Where every person matters
Multi-level, personalised recognitions enable managers and peers to share a simple message of thanks or a shoutout with clout so every person is seen, heard and valued for their contribution. Plus your company values are intrinsically linked to every triumph, with clever automations ensuring no service milestone or birthday is ever missed.
INSPIRING SUCCESS EVERY DAY
Dynamic and global reward
Global reward catalogues and multi-currencies deliver a consistent experience and at scale, to inspire and celebrate exceptional performance. Plus configurable, real-time incentive league tables motivate individuals and teams in line with sales targets.
Rippl
Improve Your Employee Engagement with Rippl
See how Rippl can improve your employee engagement . Get in touch to find out more or book a Rippl platform demo today!
Employee engagement made easy
Personalised engagement
Recognition, rewards and benefits in your very own branded employee engagement app, available in the iOS/Android store.
Flexible tools
Customisable features, such as comms and feedback tools, that can be switched on/off in line with your People needs.
Global reach
Global recognition and reward catalogues and multi-currencies to deliver a consistent experience and at scale.
Customised benefits
Tailored benefits to champion each pillar of employee wellbeing, including discounts and savings.
Dynamic feedback
Instant polls, long-form surveys and a dedicated Ideas Hub amplifies voices and innovations from every level.
Real-time reporting
Track and optimise every dimension of your programme through real-time data insights in Rippl’s Reporting Hub.
Book a Demo
Employee engagement in Retail: Case Studies
Asda: Delivering multi-dimensional engagement to store colleagues.
Partnering with Rippl in 2013, ‘Asda Stars’ delivers multi-dimensional engagement under one streamlined platform, placing recognition, reward and benefits in the pockets of their frontline teams across the UK.
bp: Creating ‘Smiles’ for their store teams through recognition, rewards and incentives.
Prioritising a culture of recognition and reward, bp pivoted their offline approach to connect, value and empower the people behind their service station stores across the UK through the ‘Smile’ platform.
Mercedes-Benz Vans: Connecting, recognising and rewarding their UK dealer network
Looking to meaningfully connect and reward the retail teams behind their UK-wide dealer group, the ‘Van Stars’ platform shares and celebrates colleagues’ wins from their pockets.
Frequently asked questions
Grab a coffee and take a look through our Platform Overview Brochure to dive into each customisable feature to use in your very own branded platform and mobile app.
Set to your rewards budget, managers distribute reward points to elevate recognition that one step further. All rewards are instantly delivered to employees’ in-platform digital wallets for them to redeem against 300+ retail, travel, hospitality and leisure brands. Plus, any unredeemed rewards are refunded back to you.
We understand every workforce is brilliantly unique. That’s why Rippl can be used for teams with as little as 500 employees, all the way up to 10,000+. Chat to us about pricing based on your workforce size.
Rippl’s mobile app supports employees with both corporate and non-corporate devices and email addresses. That’s why it’s perfect for frontline teams who don’t have access to company smartphones – they can simply set up their own login to receive engagement around the clock to their own device.
Yes! Our Communications & Engagement expert team are on-hand to support each of our customers launch and maintain the success of their programme through bespoke additional support. Chat to us to find out more information on our Launch and Ongoing Essentials packages.
Yes! We pride ourselves on providing a platform with global reach, so our customers can deliver a consistent experience to their people. Read our existing case studies here.
Using Rippl, our customers build tailored and bespoke benefits packages that reflect the unique needs of their workforce. You can host your existing perks within your in-platform benefits hub, or tailor additional benefits into your offer from our extensive catalogue.
Rippl
Ready to talk about employee engagement?
Chat with us to explore how Rippl can revolutionise your people experience so every employee feels valued, inspired and rewarded.
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