Dyno-Rod: Centralising Engagement, Rewards and Discounts for a UK-wide Franchise Network.

With a nationwide network, Dyno-Rod were challenged with effectively connecting and engaging the frontline employees within each of their franchisees. Business owners in the network, like most businesses post-COVID, were battling with increasing cost of living and employees who were looking for their pay-packet to go further. Many of the businesses had tried ‘quick-win’ solutions such as Perkbox but didn’t see the results they wanted, so turned to Rippl for support. Dyno-Rod needed an innovative, all-in-one solution that would centralise engagement network-wide by offering a range of powerful retail discounts and providing tools to empower and value their people.

With no existing platform in place, communication paths were inconsistent and indirect as Dyno-Rod relied on cascading information via Principles of each franchisee rather than with employees themselves. In addition to simplifying and scaling communication, Dyno-Rod also needed to centralise access to team training, development and compliance resources, alongside product sales incentives to motivate frontline colleagues to achieve targets.

For their franchisees, Dyno-Rod wanted to create and deliver a competitive perks offer that meaningfully supports office staff and engineers with the rising cost of living. Taking it one step further, Dyno-Rod wanted to open doors to employee benefits (such as Health Cash Plans or EAPs) that franchisees could take up at competitive rates.

But most importantly, Dyno-Rod wanted to bring recognition to the forefront of their franchise experience that not only celebrated excellence and long-service loyalty at a network-wide level, but empowered franchisees with the necessary tools to recognise the great things happening everyday within their own businesses.

Together, Dyno-Rod and Rippl designed the ‘Orange Moments’ platform to streamline recognition, rewards, benefits and wider engagement across their UK-wide network, accessible from engineers’ pockets.

Working closely with Dyno-Rod, Rippl launched their very own employee engagement app to address these objectives.

All-in-one engagement app. Available on desktop, iOS and Android, Orange Moments is fully branded to Dyno-Rod, streamlining a dynamic blend of engagement features for colleagues to download from the App and Google Stores with no requirement for corporate devices – perfect for accessing on-the-go.

Social timeline. Streamlining updates, connection and engagement all in one place, Orange Moments’ social timeline creates a unified community for engineers across franchisees to connect, share experiences and celebrate together, keeping the network in the loop through push notifications and emails. Thanks to their clever ‘group’ set-ups, Dyno-Rod can adapt visibility settings for colleagues to see both business-wide and franchise-specific content.

Recognition. Personalised recognition cards celebrate the triumphs big and small and enable business-wide and franchise-specific visibility of colleagues’ great work from manager, peer and company values-driven recognitions. From the everyday wins and top performers, team birthdays and long-service shoutouts, Orange Moments ensures every person feels recognised for their contributions.

Reward. Centralised reward pots for Head Office and franchisee leaders enable top engineers and teams to be instantly celebrated, with digital reward points redeemed within Orange Moments’ reward catalogue to over 300 retail, hospitality, travel and leisure brands. Anything unclaimed is always refunded back for Dyno-Rod to redistribute, enabling reward investment to go the extra mile.

Benefits. Orange Moments’ Benefits Hub enables colleagues to take advantage of discounted vouchers and wellbeing resources wherever they are. Savings on supermarket shops, restaurants, holidays, cinema trips and days out meaningfully support with the cost of living, whilst the expertise of Rippl’s handpicked benefits partners is showcased in the Wellbeing Hub. Individual franchisees also have the opportunity to host their business’ colleague benefits to make them more accessible.

News feed. Every colleague is kept aligned and informed on business-wide news, updates and announcements in Orange Moments’ dedicated news feed, which is tailored to the target franchise audience to keep relevant and engaging.

Incentives. Configurable incentives and competitions personalised to Dyno-Rod’s business objectives offer instant vouchers, merchandise catalogues and team rewards to boost engineer motivation. Incentives are hosted at network, franchisee and individual levels, with live league tables tracking performance in real-time, rather than relying on Business Principles or managers.

Feedback and training. Training decks, surveys, polls and customisable content modules provide areas dedicated to skills development and career growth, whilst amplifying voices from across the organisation in regular feedback loops enable Dyno-Rod to innovate their business processes and People experience.

Reporting. Live insights are tracked in platform reporting dashboards to showcase colleague adoption, engagement and success, evidencing measurable business impact.

In its first 6 months, Orange Moments demonstrated impressive results in unifying and rewarding the brilliant colleagues behind Dyno-Rod’s franchise:

• 58% registration rate
• 38% active user engagement rate
• 465+ recognitions sent, celebrating performance and long-service milestones
• 3,925 social timeline posts and interactions
• 2,000+ news articles read
• 420 learning and training decks completed
• 5,500+ views of Benefits Hub
• Almost £65,000 spent on discount vouchers in just 8 months saving over £3,300
• Employee turnover is 72% lower for engaged users on Orange Moments than those who haven’t yet in engaged.