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Discover how 'BHXProudPerks' bridges the deskless divide by engaging and valuing frontline teams.
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Learn how the iconic UK pottery manufacturer enhances engagement and connection for deskless teams.
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Dive into how the global 'B-Hive' programme reduces turnover in engaged users by 50%.
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There's plenty more customer success stories to explore - go and take a look!
BUSINESS NEWS
Rippl Enters Next Phase of Growth Under New CEO, Will Roberts
It’s been an exciting time at Rippl with lots going on behind the scenes. We’re absolutely delighted to officially announce our new CEO, Will Roberts, who joined Rippl in the Spring of last year to lead our next phase of growth and turn our vision for 2026 and beyond into reality for our brilliant customers and their employees.
This restructure and strategy refresh has led to a second round of investment from Stonehage Fleming to expand our platform footprint even further, after Rippl’s rate of new customer acquisition tripled following Will’s appointment.
Will brings with him extensive experience in previously scaling digital rewards software, Loyalty Bay, and train ticket upgrade platform, Seatfrog. We’re delighted to have him shape Rippl’s future impact supporting more UK and global organisations to unite, engage and reward their deskless and decentralised teams.
Most engagement software assumes everyone has a desk, a laptop, and Outlook. But the majority of the global workforce doesn't work that way. Rippl was built for the warehouse supervisor checking their phone between shifts, the retail assistant on the shopfloor, the delivery driver who never sees Head Office. That's where our technology is needed, and I’m delighted to lead the brilliant team at Rippl who drive this growth.
The Deskless Divide.
Frontline, customer-facing or ‘deskless’ colleagues make up 80% of our global workforce and account for an estimated 2.7 billion employees – yet they remain the overlooked and undervalued majority neglected by traditional engagement tools and platforms built for desk-based teams with reliance on corporate email or device access.
Rippl is here to change that.
As a growing player with a purpose to unify and empower workforces wherever they’re based, Rippl makes it possible for employers to place recognition, reward, benefits and wider engagement into the pockets of their teams through mobile-app access.
We pride ourselves on challenging the norms and doing things differently so that every person – whether they’re based in HQ, serving customers, operating behind the scenes, or working in remote or decentralised roles – feels they truly matter.
We support customers such as Asda, Betfred, DP World, Dyno-Rod and HGS UK to transform and streamline their employee engagement strategies and deliver tangible business impact.
How do we do it?
1. A culture colleagues can feel: Creating a visible, everyday rhythm of appreciation that strengthens belonging and connection.
2. Engagement in one, mobile hub: A unified company-branded desktop and mobile app streamlining recognition, reward, benefits and more, making engagement habitual and daily.
3. Scaled reward without the complexity: Tailored rewards and incentives support everyday recognition and enhance performance whilst removing the fuss of manual admin and bottlenecks.
4. Visible and utilised benefits: Perks in colleagues’ pockets boost awareness and uptake, while keeping benefits information centralised and easy to find.
5. Geographical consistency: UK and global-ready programmes tailored by geography, team, role type and business unit deliver scale and consistency.
6. Performance and participation: Ideas, feedback and pulse checks are captured from the ground with improvement and implementation tracking.
7. Insights converted into action: High-impact, gamification campaigns link engagement to business priorities motivating teams in a united culture.
8. Tangible business outcomes evidenced: Live reporting evidences adoption and activity trends, whilst linking tangible metrics such as retention to strategic business outcomes.
Rippl is quickly becoming the engagement solution of choice for leaders with majority frontline or dispersed teams. This is not just in the UK, but on a global scale, and we are primed to go much further.
What’s next?
After being recognised in multiple industry awards in 2025 and being named Employee Benefits Provider of the Year and Best Reward & Recognition, we continue to strengthen our existing partnerships with leading international providers to deliver multi-currency rewards and local vouchers for globally dispersed teams.
We’re beginning to grow the fantastic team behind Rippl who are creating waves in our industry, and are delighted to have welcomed Deborah Knight to our Leadership Team as Head of Customer Success, who brings a wealth of experience from the likes of Doctify and Perkbox.
We also have big ambitions to accelerate our growth geographically. With users already in 39 countries worldwide, we plan to further expand Rippl into new regions such as South Africa in 2026.
Watch this space.
Will and the team have moved quickly to capitalise on structural shifts in the workplace. When customer acquisition triples in six months while expanding to 39 countries and closing some large enterprise deals, that validates both product and execution. The deskless workforce has been underserved for too long.
Curious to explore the Rippl effect?
Book a slot to discover how Rippl can empower your business and its people with a programme that’s:
- Tailored to your unique business geography, set-up and culture
- Customised to your engagement goals across multi-level recognition, dynamic reward options, personalised benefits and wider engagement modules
- Fully branded to your organisation in your very own desktop and mobile app
- Aligned to both programme- and business-level objectives to prove ROI through real-time reports
Customer Stories.
'BHXProudPerks'
Birmingham Airport needed to engage their operational teams without reliance on access to a corporate device, enhance their rewards package amid union-led conversations and innovate existing manual HR processes. So, we launched the BHXProudPerks app to streamline rewards and benefits, automate engagement, and generate nearly £12k employee savings in its first year.
'B-Hive'
Betfred needed to scale their existing UK reward platform to global teams, enhance their benefits offer and introduce mobile engagement for their frontline teams worldwide. So, we launched B-Hive – a fully branded desktop and mobile app, merging recognition, rewards and benefits into one global community. Engaged users are now 50% less likely to leave.
'Orange Moments'
Dyno-Rod needed a new strategy to engage their UK-wide franchise, meaningfully support colleagues with the cost of living, and champion recognition to celebrate loyalty and performance at a network level. So, we created Orange Moments to recognise and incentivise colleagues, enhance their pay packets further and host news, training and feedback all in one place. Engaged users are now 72% less likely to leave.
Frequently asked questions
We hand-pick only the best rewards and benefits providers which enable our customers to curate an offer tailored to them from our Benefits Marketplace. With Rippl, you have the option to bring your own benefits with you, add some new perks into the mix, or start an offer from scratch to place an accessible, competitive and visible offer into your colleagues’ pockets.
Recognition strategies for frontline teams needs to be consistent, visible and accessible, ideally through mobile-friendly, real-time platforms. Moving away from reliance on corporate devices and logins, or siloed systems, modern recognition programmes put more focus on everyday wins, peer-to-peer recognition and performance-aligned rewards that feel relevant and motivating.
Clear, relevant communication is foundational to engaging frontline teams. Whether that’s highlighting achievements, cascading updates, or reinforcing values, ensuring messages are timely and digestible via mobile ensures frontline workers stay informed, included and valued – regardless of location or shift.
Empowering people managers with the right tools and data helps them celebrate performance, communicate effectively, and reinforce culture day-to-day. With decentralised and customer-facing teams, surface-level engagement tactics fall flat, so giving managers ownership and simple ways to foster recognition is critical to long-term success.
With Rippl, configure mobile wallets for manager reward distribution and instant colleague redemption of hard-earned points to over 700+ global retail, hospitality, travel and leisure brands.
Whether your people are UK based or worldwide, Rippl keeps rewards smooth and simple that support everyday recognition and targeted performance with governance built in. Run points, vouchers, merchandise, challenges and prize campaigns at scale without manual admin or bottlenecks. Managers are assigned budget set-ups and configurable approvals by team/role/location, colleagues take advantage of instant reward redemption, global merchandise and gift catalogues, plus multi-currency rewards and cost-of-living adjustments scale reach whilst real-time reports evidence reward engagement and business ROI without reliance on juggling multiple spreadsheets.
Posted by
Rippl
At Rippl, we believe every colleague should feel they truly matter - regardless of where they work. With over two decades of industry expertise and a purpose to deliver employee engagement differently, we’re on a mission to help businesses unify, value and reward deskless and decentralised workforces across the globe.